By focusing on the development of printing businesses in integrated electronic marketing services, both in Greece and globally, Canon Greece and its partners organized on February 24th in Athens a special event hosted by Canon speakers from Europe, who have been addressed to carry out the ambitious plan.
Canon, in order to implement this plan, is already organizing and implementing an initial information and registration program, by upgrading the services provided by the printing companies that have expressed interest already. Canon’s representatives who visited our country, are referring to the needs of today’s print buyers, say that most people want more than one service and more communication channels to better promote their products and services.
Services that accompany as well as several forums are prominent and demanded by customers who recognize the need to enhance their online identity: social media marketing, mail campaign marketing and search engine optimizations. The rapid developments as well as the spread of the Internet combined with the intimacy of young entrepreneurs with technology have created new needs and have made noticeable support for online services. Together with the years of know-how in print media, an opportunity for large printing companies is created to be the ones that will carry the advertising message both offline and online.
Canon’s plan is to enhance as much as possible the evolution of printers in integrated Marketing companies that, along with professional prints, will offer their customers complete online and offline marketing services.According to the Canon representative, 50% of those who have decided to join the program have followed and are investing in enriching their online services.